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Creating a category leader

Mystery worked strategically to help re-define the brand positioning for this premium martial arts members club; and worked creatively to establish a distinctive and powerful identity through the ‘inner dragon’ logo design, website, advertising, print and digital collateral

Xen-Do Kids are crucial to the long-term success of the business. By focussing on the fun, non-contact and disciplined philosophy of the club, we expressed the safe and welcoming environment through the creation of two characters that guide and engage with the children in a variety of ways in the do-jo and online.

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