A game-changing challenger brand
Commissioned by Kestrel Washroom Services to help them differentiate their brand from their giant corporate competitors, Mystery worked strategically to define a ‘revo-loo-tionary' identity that would shake up the frankly dull world of washroom services. The new name ‘Woosh‘ personifies their positioning as ‘Flying in the face of ho-hum’.
Woosh are using brand design as a powerful marketing tool to punch above their weight and make those all-important emotive connections with their target audience to drive sales.
Mystery created the brand identity design, brochure, website and marketing flyers.