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Smithfield London

Trend Setting In The City

Having defined the strategic brand positioning and created the visual identity for this exciting hot sandwiches and salads F&B concept, inspired by London's historic meat market; Mystery designed the interior concept; created the website; takeaway packaging; signage; menu pos; uniform specification; tone-of-voice/copywriting; landlord presentation; and even introduced a key investor.

Mystery designed the website to link visually seamlessly with all the other brand assets, to help create a truly coherent brand experience online and in-store. The website helps position the Smithfield London brand as a premium quality offering whilst also encouraging online ordering for collection in-store.

Made with real quality cuts of meat, the concept is positioned as a premium QSR with a cheeky London character; and designed as a scalable model for rapid expansion.

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