Lazybones 2018 Refresh
2018 brand and interiors refresh for Lazybones
Fast forward five year in Cowcross St since we initially branded and designed Lazybones, and regeneration of the locality and shifts in food and beverage trends, required the Lazybones brand to regenerate too...
All good brands understand the need to move with the times, remodel and refresh themselves to keep up with consumer trends and needs so it was time for Lazybones to have a brand update, taking advantage of the increased footfall and continuing to maintain its strong position in the area.
We tackled the challenge of a cost-effective reinvigoration and refurbishment brief, focusing principally on the use of graphics to provide the interior and exterior update.
For the interiors, the team once again set about raiding Mystery’s archives of vintage graphics, as well as designing some new ones.
The Lo-fi interior design has once again been brought to life with a colourful mix of lightboxes, murals and neon signage, while the bar stands out through the use of window graphics, messaging, bold and punchy fascia graphics.
A DIY approach and rough-around-the-edges aesthetic is paired with plenty of humour to reflect the everyday gal/guy archetype.
The bright, bold and eye-catching new graphics, that deliver a perfectly balanced mixture of vintage and contemporary, run across all printed material, website and social media as well as through the interior design.
We’re really happy with the new look Lazybones and customers appear to be too, with great feedback all round.
Next up, we’re very excited to be working on the branding and interiors for Lazybones’ brand-new venue at London Bridge. Watch this space for more info...