G'nosh Gourmet Dips
Defining 'modern eating'
This is something that we definitely can't keep to ourselves - that's because G'nosh Gourmet Dips just beg to be shared.
Commissioned by Kiwi entrepreneur and foodie, Charlotte Knight, our job was to disrupt the endless shelves of hummus and 70’s party-packs with a brand that reflected the pioneering nature of the product.
Following naming and full brand strategy development, we felt inspired by the hand-painted lettering of revolutionary campaign placards to crack open our paints to design a premium brand combining custom-painted type with beautiful food ingredient photography.
Following a launch in Selfridges flagship store, the brand quickly created a buzz on social media networks. It wasn't long before G'nosh Gourmet Dips achieved national listing with Ocado and is listed in over 350 stores in less than a year.
For the G'nosh website, we wanted to create an interactive brand environment, giving the viewer the impression they are hovering over a table with delicious dips and ingredients laying on top of our hand rendered typography.
Within days of launching, our innovative one page design caused quite a stir on social networks which helped bring the fledgling product to a wide audience of interested foodies.