Swarovski CEO Markus Langes-Swarovski is very proud of the company’s Austrian heritage and wanted the Kristallwelten (Crystal Worlds) to work with a local brewer to create its own in-house beer, locally brewed in the area.

Only sold at Kristallwelten, Nine Five Bier is brewed by Zillertal Bier and named after the year that Swarovski was founded – 1895. A craft German pilsner, this collaborative beer is brewed in the Zillertal region of the Tyrol. 

As part of our ongoing branding work with Swarovski Kristallwelten, Mystery was asked to design the bottle, labelling and identity for this unique brew.

The branding is individual and stands alone from the Swarovski brand, yet the labelling and illustration takes its inspiration from Swarovski, featuring a label that appears to be encrusted with tiny crystals. 

Designed to have a premium feel, the bottle and labelling is elegant, crafted yet contemporary with embossed lettering and copper foil.