Two highly successful years after launching their first site on Cannon Street, the owners of artisan pasta concept, Scarpetta asked Mystery to handle the interior design and product design for a new site in Canary Wharf, that would showcase their own coffee, negroni and pasta flour brands and include a new Italian Spritz Bar.

The brief was to create a space that was transitional, comfortable and exciting; that would set apart Scarpetta from other QSR concepts, focusing on the brand’s sense of Southern Italian authenticity.

Developing the existing identity with different types of materials and graphics, we created an authentic feel, with sign written tiled features and floor mats inspired by authentic Italian restaurant signage, as well as layered graphics using a mix of sign writing and neon, blending iconic Italian materials with modern hi-spec finishes, allowing the product to take centre stage.

Learning from the Cannon Street site, we created a designated express area to speed up take-aways and reflect the restaurant’s quick daytime dining style. A mezzanine level was also created within the large double height space to house the BOH kitchen facilities, together with a large display unit to showcase Scarpetta’s own product range.

In the evening, the space transitions into an Italian ‘spritz bar’. Low lighting, Negroni displays and the smell of fresh oranges fill the air and what was once a bustling QSR becomes a relaxed bar, ready and waiting for a buzz of city workers kicking back after a long day.

For Scarpetta’s own brand of coffee, negroni and pasta flour, we designed packaging to look intentionally different from the main identity, conveying the style of an authentic Italian deli brand. The coffee packaging was designed to reflect the two locations it is named after – Vesuvio and Portofino; while the beautiful Negroni bottle features labels printed with copper foil to give them a premium and exclusive feel.

The end result is a multi-functional, contemporary yet authentically Italian space that seamlessly transitions from day to night and reflects Scarpetta’s Southern Italian heritage.

http://scarpetta.london