Created by Australian native Jessica Barac, a former athlete turned health and nutrition specialist, Revolicious is a new brand of plant-based smoothie bowls, designed to revolutionise the way we consume food on the go. 

Having created a healthy alternative to the highly processed, refined, sugar-laden products on offer for breakfast, lunch and everything in between, Jessica asked Mystery to help bring her brand to life, by creating a vibrant and contemporary brand identity, packaging and collateral to best represent her innovative new healthy food brand and launch it to market.

Revolicious aims to deliciously revolutionise eating on the go by creating vibrant, nutritious and engaging plant-based foods that empower people to make healthier food choices and puts a smile on their faces. With a 21-40-year-old consumer group in mind, the products are designed for fast-paced lifestyle; for people who are short on time, but health-conscious, open-minded and media savvy.  

With a very female, lifestyle-oriented target audience, with high usage of social media, particularly Instagram and Pinterest, our designs for Revolicious were created with Instagram and Pinterest in mind – suitable and attractive for pinning, posting and sharing. 

The identity and packaging is simple, clean, elegant and beautiful, in bright, contemporary colours and with a very premium look and feel. 

The vivid background pattern conveys the joyfulness of the brand and draws the eye to achieve great standout on shelf, while the logo remains simple and sophisticated for clarity and legibility.   

In order to distinguish this brand-new brand from other non-plant-based snack foods in the fridge section, the ‘plant-based perfection’ tagline was designed to be particularly prominent.

“I couldn’t be happier with the work Mystery did to help me turn my vision for Revolicious into a reality. They did a fantastic job on my branding and I love the way the products stand out on-shelf. I am constantly getting compliments on how great it looks! Thank you!”

Jessica Barac, Founder of Revolicious