Pernod Ricard UK is the world-leader in the premium and prestige spirits and wines sector, holding one of the most comprehensive and premium portfolios in the industry including global brands such as Absolut, Chivas Regal, Martell and Beefeater.

In order to reinforce their premium positioning, Mystery was commissioned to create a printed brochure, outlining the company’s philosophy, while showcasing its portfolio of iconic brands.

The solution was to create an opulent two-section brochure, with a tactile uncoated section carrying emotive images from the production of these renowned drinks – from cane-cutting in Cuba to coopering in Cognac. This was followed by a glossy portfolio featuring close-up shots of the iconic bottles and labels.

Following on from the initial project, we also updated the company’s strategy presentation,  internal brand books and corporate communications material, as well as developing their new CSR online manual and associated posters.   

Mystery were later commissioned to redesign the official website for Pernod Ricard UK, working within established brand guidelines to create a dynamic site that helped position the brand as having conviviality at its core; a quality range of premium brands; a socially responsible outlook and being a great place to work.

Our most recent project for Pernod Ricard UK was to design various meeting rooms at the company’s head office in Hammersmith, London. Each room is inspired by one of the key brands, showcasing their bottles and conveying the personality of each. 

“I want to thank Mystery very much for your dedication, patience and creativity with our Company Brochure. The result was fantastic and we received very positive feedback from across the business and from external stakeholders. ”

Aurelie Kane, Head of Corporate Communications, Pernod Ricard UK