Jury’s Inn asked Mystery to design and name a restaurant and bar concept for their hotels with the aim of providing a unique bar and kitchen that meets the needs of hotel guests and locals; corporate work crowds and weekend leisure-seekers.   

Mystery was tasked with designing the entire concept; from brand strategy and naming to interior design, identity, menu development and even the staff uniforms. 

The concept is an eclectic mix of convenience and quirkiness, comfort and charm; an eccentric, yet homely bar and eatery that’s as strangely familiar as a pair of odd socks.  We designed Oddsocks to immerse the customer in a unique experience that combines references to its locality with the familiar comforts of home; brought to life through outstanding staff, a rustic F&B offer and a space that feels strangely familiar.

In Brighton, the scheme is colourful and idiosyncratic, reflecting the eccentricity and quirkiness of the town; with sporadically scattered with colourful, fun and unusual furniture, Oddsocks’ interior conveys a quality of energetic comfort. The Manchester interior scheme revolves around industrial and travel, building on the heritage of the local area. The banquette seating conveys the feeling of waiting on a train, ready to head off on your travels. The additional freestanding furniture provides an authentic and rustic feel, evoking days gone by and the steam railway era.

A key goal of the scheme was to create more dwell time within the F&B space, increase covers – and therefore turnover – and enhance the hotel’s overall offer by adding a distinctive concept to its portfolio.

The use of familiar elements of home, together with detailed peculiarities of the location ensure the customer, whether a regular or first-time visitor, travelling with friends or solo, is relaxed and happy to spend time there, each and every visit. 

Oddsocks is now at Jurys Inn Brighton, Manchester and Cardiff with the intention of rolling out to other Jurys Inn sites.