It’s always great to see our product and packaging design work come to life and we loved every minute of working with nojō to create the packaging for their new range of healthy all-natural, Asian inspired sauces. 

Having spotted the idea of Japanese Crepes in New York, Simona Deifta, opened a pop-up in Old Street Station and catered for numerous festivals and corporate events.

More and more customers began to ask about the all-natural, gluten-free sauces they made, so Simona decided to come up with a range of Asian-inspired sauces to bring every dish to life, and to sell them all over the world! 

Simona’s vision is to create a healthy food business that caters for people living fast-paced lives, but with a desire to eat healthy and nutritious food.

Using only the best, carefully sourced ingredients, nojō’s focus is on providing real food with real nutrition – and a great taste too – to transform your everyday meal.

nojō’s new range of sauces are made to their own specification outside of London and are very transparent about what goes in each bottle. Every sauce is prepared according to a traditional Japanese recipe using the finest quality ingredients – gluten-free soy (tamari), A-grade maple syrup, Sichuan pepper and other natural ingredients.

For nojō, it’s all about balance, the celebration of good food, fun and experimentation. Our designs are subtle yet colourful, individual, fun and experimental, inspired by simple Japanese illustrations and graphics and given their own unique twist.

Focusing on the use of each sauce, we created complementary illustrations for all three flavours – Sesame, White Miso and Teriyaki – highlighting the uniqueness of each.

The simple, clean and minimal illustrations by our in-house illustrator reflect the minimally-processed ingredients in nojō’s sauces, which avoid artificial sweeteners and refined oils as well as artificial flavourings, colourings and preservatives.

The labelling conveys the same quality and integrity and the contents lovingly poured into each bottle.

Nojo’s sauces are now sold in Whole Foods Market, The Conran Shop and many more independent stores. We’re really excited to see this brand grow and continue to help everyone create beautiful and delicious dishes, effortlessly.

“A dear friend of mine assured me that Mystery was the company to go to, and what can I say, he was right! I thought it was brilliant that the team asked me questions about business positioning and target audience and really worked hard to understand the vision I had for the business. The brand we have created together reflects my personal identity, as well as what I want my brand to be: alive, entertaining and engaging. ”

Simona Deifta, founder, nojō.