Mystery was approached by candy entrepreneurs, Anna and Josefin Nilsson to help them create the name, brand identity and packaging for a new brand of organic confectionery.

Swedish sisters Anna and Josefin love to eat sweets! Living and studying in London, they started craving the pick and mix varieties of home. Their regular trips back to Sweden provided them with stashes to last a while, but it wasn’t enough. So, the entrepreneurial pair set up their own sweet shop, SugarSin in Covent Garden – with great success.

Not content with simply selling sweets, the dynamic duo, who are also conscious about health and the environment, decided to create their own purer, organic, vegan and ethically-conscious candies, with a perfect chewy texture. They approached Mystery to help get their concept to market.

Never ones to turn down treats, especially ones that are good for us, we set out to connect the brand’s DNA, vision, naming, identity and packaging with mucho gusto!

JOM’s first two flavours, Fizzy Caramel were a huge hit and they have now added two more to their list – Juicy Peach and Sour Blueberry.

Working with wholesalers, Suma, Tree of Life and Diverse Fine Food, JOM is currently in Planet Organic, Wholefoods and many independent retailers in the UK, as well as stores across Sweden, Germany, Norway and Denmark.

“We loved working Mystery. They made us feel very involved in the entire design process. They really understood the ethos of our brand and managed to capture our vision. We would highly recommend them, and we’re looking forward to work with them soon again!”

Anna & Josefin, co-founders, JOM