Launched in 2015, City-based Vietnamese street food concept HÔP is an exciting Asian quick service food concept geared for scale. All about the food, HÔP is exceptionally authentic – its buzz words being Fast, Fresh & Fearless – and the brand has done exceptionally well in a very short time, launching four sites in three years.

Its latest, fifth site, an 80-cover restaurant in the City’s popular Leadenhall building was destined to be HÔP’s flagship venue and the first with an evening, eat-in offer. 

This diversification from daytime grab-and-go to eat-in evening restaurant, complete with cocktail menu, led owner, Paul Hopper to engage Mystery to help develop the brand and design the new restaurant’s interiors to be more appropriate for the brand’s new incarnation, with the intention of rolling out the new look to other sites. 

With its large outdoor area and double height glazed shopfront, we were able to shout loudly about HÔP’s offering. A collection of light boxes occupies the front elevation with bright neon, bespoke fringed parasols and external seating resembling street food carts.

A palette of bold fabrics is prominent throughout the design on the bench seating and wallpaper in the WCs to convey a bright, street market ambience.

HÔP offers several clearly defined zones for eating and drinking: A clear grab and go menu area; dine-in on one of two floors, or an exterior dining and drinking area for more clement months. The ground floor also provides a bar to encourage the after-work crowd to stick around for a few drinks with hot snacks.

This was a really enjoyable project to work on, despite a very tight deadline, but we’re always up for a challenge and the result is a great success.  

http://www.hopvietnamese.com