GATO & Co’s founder, Charlotte Dauzat, approached Mystery, having seen and loved our work with Rebel Kitchen, G’Nosh and Livia’s Kitchen. She had already developed a range of ‘free-from’ puddings that were luxurious, tasty and indulgent as well as being packed with natural goodness, but needed help to take it to launch.

As a former Brand Manager, Charlotte already had a very clear strategy, personality and vision for her product and an early version of her brand identity that she didn’t feel quite hit the mark for her target market – female professionals looking for an indulgent, elegant and fun treat after a meal or as a snack.

GATO & Co products were ready to roll off the production line, but with a truly remarkable brand identity and packaging needed before they could launch. 

Mystery had the challenge of a two-week turnaround, but of course, we rose to the challenge!

Briefed to design a contemporary and engaging brand identity for her delicious dessert brand, the team worked together with Charlotte to develop the existing logo concept to be more appealing to her female, professional target audience.

The circumflex above the ‘A’ confirms the pronunciation and the leaf symbol in the ‘O’ of GATO is an immediate indication of the plant-based goodness that awaits you in these puds. Characterful, rebellious, humorous and grown-up, GATO & Co flies in the face of the traditional assumption that gooey desserts have to be packed with calories and ‘unhealthiness’! 

The packaging designs had to work well stacked up in the fridge and still stand out from the dessert crowd, so colour, shape and hierarchy of messaging were key. The indulgently gooey drizzle artwork that sits on the top of the packaging sleeve conveys an indulgent craving, while the rich and strong colour palette reflects the brightly coloured, unusual ingredients and taste.

The proof is in the pudding and we think the results of this brilliantly creative collaboration between creator and agency are a truly tantalising triumph!

“It was such a fantastic experience working with Mystery. We agreed on a very tight timeframe to come up with a new logo, branding and packaging and I was blown away by their responsiveness, creativity and professionalism. Within a terribly tight deadline, we managed to make it work and pulled together to produce what is now the face of our puds! Not only is the result stunning, but we have also built a great long-term relationship.”

Charlotte Dauzat, Founder Gato & Co