When owners of the much-loved bakery, café and deli, Gastrono-Me decided to evolve their concept to an all-day and night café and take on new, larger site in the centre of Bury St Edmonds, they approached Mystery to help them develop their brand identity and design the new space. 

Gastrono-Me is a successful, independent neighbourhood café, deli and bakery. Owners, Gemma and Mike Simmonite started as a regular market stall in Bury St Edmonds, before taking a permanent space in the town. 

After five years it was time to move, grow and evolve and Mystery was briefed to develop the branding and to design the new, larger space on Abbeygate Street in the centre of Bury. Design included the interiors, graphics and signage for the new shop and creation of a drawing pack and FF&E for the contractors. 

The principal design challenge was to take a small, well-loved cafe and re-create it as a restaurant on the most popular and competitive dining street in town. The old building brought many unforeseen structural challenges, as well as some planning constraints, meaning a constant rethink of the original design ideas. 

Mystery began the project with a Q&A with a group of existing customers invited to ensure everyone understood what it is that Gastrono-me stands for. Alongside principal contractor ECSEC and the core Gastrono-me team, we were able to find solutions to all of our challenges and create a lovely, airy, bright environment that feels both spacious and cosy at the same, maintaining the welcoming and friendly atmosphere the brand was already known for. 

The new Gastrono-Me shop on Abbeygate Street has now launched to great reviews and looks set to exceed all expectations from the client, customers and other local businesses. 

“We are literally blown away with the beauty, inventiveness, and perfection of it all. Thank you so much for all the hard work and we can’t wait for every new step of this adventure with you.”

Gemma Simmonite, Co-founder