When Ed Smith realised there was a gap in the market to create the first truly memorable branded Prosecco for the UK market, he called upon Mystery to assist him in his mission. And we were more than happy to oblige!  

Ed has a penchant for taste and a discerning eye for quality, but his frustration lay in the lack of quality branded Prosecco in the UK. He saw this as an opportunity to create a dominant brand at the premium end of the market; a brand that could confidently sit alongside Champagne and would be as highly regarded. 

Already familiar with our work (his brother is the co-founder of our client, Savoursmiths), Ed hired Mystery to help him bring his vision to life and we were tasked with everything from brand strategy and naming to identity and packaging design. 

Our challenge was to assist Ed in creating a Prosecco brand that would elevate people’s perception of prosecco in the UK, by creating truly exquisite, memorable branding and premium packaging. 

Following our own unique workshop and strategic branding process, we established the new brand of Prosecco to be a mix of Jung’s personality archetypes: The Visionary and the Explorer. 

As a “VISIONARY EXPLORER” Ed Smith is on a journey fuelled by a vision – to find the single most fascinating Prosecco in the region and make it unforgettable. After a naming workshop we decided upon The Emissary – a person sent on a special mission – a name we believe, truly conveys the brand’s sense of purpose and commitment. 

The new brand identity and bottle label needed to be classic, yet contemporary; bold and memorable; distinguished and sophisticated.  Our designs for The Emissary are stylish, elegant and refined and the typography chosen reflects this. 

In order to help Ed Smith on his way to launching The Emissary to the UK market, Mystery also created a stand for the brand’s trade debut at the London Wine Fair, Olympia. 

“Mystery have been fantastic throughout the whole process of bringing this brand to life. I went to them with nothing more than an idea, and the team were brilliant in helping me to develop the concept for the brand, naming and finally designing the most beautiful label that will set the bottle apart from the competition. Thanks so much Mystery!”

Ed Smith, founder, The Emissary Prosecco.