While Aperol (Campari UK), had been running its pop-up gardens for a few years, the brand wanted something extra special for 2019, the year in which it celebrated its 100th anniversary.  

As always, it’s a joint effort between client and agency and Mystery worked closely with the Aperol team to make sure all objectives were met; creating the perfect setting that conveys the inner light-hearted spirit of the Aperol Spritz, enabling people to spontaneously come together for a truly memorable and enjoyable time. 

The gardens, created in the unmistakable, vibrant orange of Aperol, are filled with fun, sociable, instagrammable moments which all have a touch of Italian style. This year’s main feature is the classic Italian balcony with shutters and an abundance of greenery, which created the perfect backdrop for a photo opportunity.

All features of the concept are designed to be tailored to fit the individual space of every Aperol customer’s venue, which can vary hugely from location to location – in size, space and style.

The popularity and success of this year’s Aperol Spritz pop-up gardens and terraces have helped to further capitalise on the brand’s heritage and ongoing story, providing the perfect environment for everyone to enjoy an Aperol Spritz with friends and family.

“Mystery’s designs were innovative and strategic, designed to gain maximum impact and with the flexibility to make each site unique. It was an absolute pleasure working with the team and we look forward to a successful ongoing collaboration for next year’s Aperol terraces and gardens with more sites planned.”

Aperol Spokesperson for Campari UK

We’re really happy with the amazing feedback received for our Aperol Giardino 2019 designs and so glad the Aperol team loved them as much as we did. It was a really fun project to work on, despite a very tight timeline but the team really stepped up to the challenge and produced a fabulous concept that has been enthusiastically adopted by 12 venues across the country with more planned.

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