All Out Burger aims to reinvent the plant-based burger experience and change the way burgers are perceived in the UK, showing meat-eaters that the most delicious and satisfying burgers can, in fact, be plant-based. 

The tornado-chasing couple, Tim Moxon and Cammie Czuchnicki spent a lot of time in the US, where they became acutely aware of the full extent of factory farming and decided to make the move towards veganism.

Back in the UK, they realised that there was very little in the vegan burger market that really stood out and gave them what they wanted, so they started to create their own recipe.

Now, having given up the storm chasing in an attempt to lead a lower carbon lifestyle, they are putting all their efforts into growing their plant-based foods brand.

On the recommendation of our existing client, Flipside, the innovative duo enlisted our help to develop their ideas to the point where they could take their brand to market, literally, encompassing everything from brand strategy and naming, brand positioning, identity, packaging design to give them the tools to create stands for markets and shows.

After naming and brand positioning workshops with Tim and Cammie, we had nailed the name and personality for this pioneering brand – All Out Burger – under the over-riding banner of All Out Foods and went ‘all out’ to design the perfect identity, packaging and marketing material!

The brand colour (red) is bold and confident, coupled with gold to represent the quality of the products. The high-impact, fun and colourful identity, packaging, brand and marketing assets convey the fun and inclusive personality of All Out Foods.  

“We had spent months going round in circles trying to find creative solutions to problems that the Mystery team had nailed in no time! Initial thought gathering sessions at the offices were both productive and fun and the time allocated to this no doubt played an integral part in the project being such a success. Our website, marketing collateral and show stand has gained nothing but positive feedback. We are very proud of what we stand for and now have a look and feel that represents us perfectly.”

Cammie Czuchnicki, co-founder, All Out Foods

All Out Foods are concentrating on getting their flagship product, the All Out Burger into food services before launching into retail.