In collaboration with internationally renowned bartender, Alex Kratena, global gourmet flavour pioneer, Monin has created a range of single botanic cordials for bartenders under the brand name PARAGON.  We were thrilled to be chosen to design the identity, bottle and labelling for this exciting new brand. 

Paragon Branding Product Packaging Design Mixologist Cordial

Created as a series of “botanical chapters”, which will become an encyclopaedic collection of ingredients for bartenders, the first chapter focuses on three different varieties of pepper, specifically the pepper berries.  

Our challenge was to narrate an emotive story behind this authentic and original range of signature flavours, building a brand identity that mixologists would be inspired by.

Paragon Branding Product Packaging Design Mixologist Cordial

PARAGON launched to the trade in October 2019 with a huge amount of anticipation and interest and has received great feedback from mixologists and customers alike.   

Read all about the project here.