Swarovski CEO Markus Langes-Swarovski is very proud of the company’s Austrian heritage and wanted the Swarovski Kristallwelten (Crystal Worlds) in Wattens to collaborate with a local brewer to create its own in-house beer, and we were very happy to design it!

Only sold at Kristallwelten and its official stores, Nine Five ’95’ Bier is a craft German pilsner, brewed by Zillertal Bier in the Tyrol region and named after the year that Swarovski was founded – 1895.

Swarovski Logo Drinks Design Graphics

Naturally, as the regular branding design agency, we were called in to design the bottle, labelling and identity – tasting required – we get all the great jobs!

Designed to have a premium feel, the bottle and labelling of Nine Five is elegant, crafted yet contemporary with embossed lettering and copper foil.

Swarovski Logo Drinks Design Graphics

While Nine Five stands alone from the Swarovski brand, our labelling and illustration give a subtle nod to the the famous glass producer, appearing to be encrusted with tiny crystals.

Austrians love their beer so it’s no surprise that Kristallwelten x Zillertal Nine Five 95 Bier is going down very nicely with the many thousands of both domestic and international visitors to Swarovski Crystal Worlds.

So given it’s that time of year, we’d like to take this opportunity to say “Prost” – to your health!

Read about this and other projects here.