We’re very proud to have been behind the interior design concept for HôP Vietnamese’s newest restaurant in Leadenhall’s Cheesegrater building.
Launched in 2015, City-based HôP Vietnamese street food concept is an exciting Asian quick service food concept geared for scale. All about the food, it is exceptionally authentic - its buzz words being Fast, Fresh & Fearless – and the brand has done exceptionally well in a very short time, launching four sites in three years.
Its latest, fifth site, an 80-cover restaurant in the City’s popular Leadenhall building was destined to be HôP’s flagship venue and the first with an evening, eat-in offer.
This diversification from daytime grab-and-go to eat-in evening restaurant, complete with cocktail menu, led owner, Paul Hopper to engage Mystery to help develop the brand and design the new restaurant’s interiors to be more appropriate for the brand’s new incarnation, with the intention of rolling out the new look to other sites.
With its large outdoor area and double height glazed shopfront, we were able to shout loudly about HôP’s offering. A collection of light boxes occupies the front elevation with bright neon, bespoke fringed parasols and external seating resembling street food carts.
We used a palette of bright fabrics throughout the interior scheme - from the bench seating to the wallpaper in the WCs ! - to convey a bright, street market ambience at every point of the customer experience.
HôP offers several clearly defined zones for eating and drinking: A clear grab and go menu area; dine-in on one of two floors, or an exterior dining and drinking area for more clement months. The ground floor also provides a bar to encourage the after-work crowd to stick around for a few drinks with hot snacks.
This was a really enjoyable project to work on, despite a very tight deadline, but we’re always up for a challenge and the result is a great success.
With its amazing Vietnamese food and delicious cocktails, combined with the fun, fresh and colourful street market style, HôP Leadenhall is fast becoming one of the most popular places to eat, drink and hang out after work in The City.SHARE THIS STORY