We’re really excited that our forward-thinking and fabulous client, Flipside has now launched to great fanfare in Farringdon.  The world’s first fully plant-based QSR/counter casual concept is now flipping over meat-free burgers, fries, shakes and beers ’til late.

Flipside’s owners, revolutionary entrepreneurs, Jen Pardoe and Claudia Tarry of PB2B enlisted Mystery to help to bring their concept to life, creating everything from brand strategy and naming, brand identity and graphics (including packaging, marketing material, wayfinding, signage) to interior design and website design.

Pardoe and Tarry wanted to leveragethe popularity of American-style all-day dining brands to create an accessible, friendly and trustworthy meat-free proposition that feels familiar, connects easily with a broad consumer base – including dedicated meat eaters – in order to introduce them to the wonders of natural, alternative premium protein dishes.

Go and pay them a visit and see what all the excitement is about.

See you on the flipside!