We’re really proud to have had the opportunity to work on the rebrand of Swarovski’s iconic restaurant, Daniels Kristallwelten at Swarovski Kristallwelten (Swarovski Crystal Worlds) in Wattens, Austria.

While the new restaurant interiors were designed by Austrian firm, MarcThomas, Mystery was asked to provide the creative design strategy that would tie the interior and exterior design of the building to the brand of iconic Swarovski Crystal Worlds through all other visual and experiential elements.

The project encompassed all graphic design elements, including brand identity, menus, visitor panels, eat-in and takeaway restaurant materials, signage, uniforms and all marketing collateral.

Working closely with Swarovski’s in-house production department, we ensured that the newly refurbished Daniels Kristallwelten will provide an immersive dining experience that encapsulates the unmistakable magic of Swarovski Crystal Worlds.

Daniels Kristallwelten has now officially reopened in glittering style and is an even more inviting, friendly and relaxing space than before. With separate smaller lounge zones to give the area more structure, yet keeping to the original concept of a single space – the principle behind the flowing forms of Snøhetta’s original architectural design – the unique views of the alpine landscape and the garden are still the main attraction.

Carla Rumler, Cultural Director Swarovski: “I am particularly pleased that we were able to get Mystery as a creative agency for Daniels Kristallwelten. Mystery as our partner is renowned for high quality standards and extraordinary ideas”.

For more on the project, click HERE.