Mystery’s latest project for The Plantifull Food Company creates a plant-based, health-conscious, yet inclusive ready-brand that aims to change people’s perceptions of vegan food.
With a lot of time lost to travelling to and from work, young professional couple, Becca and Adam Courtenay had less time to prepare healthy nutritious meals, so decided to push their health conscious efforts further by following a plant-based diet. They were disappointed by the lack of choices available for time-poor people.
A seed was sewn to create what they needed and change the perception of veganism by inventing the go-to everyday plant-based product that caters for people who seek a healthier lifestyle, whether vegan or not.
Plantifull provides a range of convenient plant-based meal options, showing that ready-made vegan food doesn't have to compromise on taste or looks.
“The branding has been such a hit - you guys have been amazing”. Rebecca Courtenay, The Plantifull Food Company.
Less than a year since initial talks, The Plantifull Food Company has launched and is already selling well in stores throughout London, including Planet Organic and eat17. The innovative company is also in talks with other larger retailers.
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