We're excited to announce the launch of our latest purely indulgent and delicious adventure, JOM Organic Candy, a perfectly chewy, organic candy that's set to take the UK and Scandinavia by storm.
Swedish sisters Anna and Josefin Nilsson, founders of successful sweet shop, SugarSin in Covent Garden, approached Mystery for help with their next delectable adventure - their own purer, organic, vegan and ethically-conscious candies, with a perfect chewy texture. Never ones to turn down treats, especially ones that are good for us, we set out to confect the brand’s DNA, vision, naming, identity and packaging with mucho gusto!
Following our own brand positioning workshop, we worked on developing a brand name, product packaging and sweet shape and while brainstorming name ideas, the team fell victim to the taste and texture of these utterly amazing sweets: “Oh go on then, I'll have another one...”, “These are so good…OK, Just one more”. A name was born: JOM - Just One More.
JOM Organic Candy’s raison d’être is to change the perception of sweets, by creating a range that is both pure and indulgent, yet free from contamination. Authentically crafted in Sweden from natural organic ingredients, JOM jellies hit the sweet spot for the ethically-conscious confectionery lover, at an affordable, yet premium price.
The brand vision, “Purer Indulgence”, now forms the heart of all branding and communication; packaging style, graphic language, online presence and social media. The shape of the sweet and the packaging developed from the natural fruit shape segments and smiles, of course! Creating a cheerful and playful brand, we have ensured the candy’s shape captures the emotion of happiness – and what says happiness better than a big smile?
JOM Organic Candy is set to take both the UK and Scandinavia by storm, having just launched in Planet Organic in the UK, in health food retailer, Etnomat in Sweden, and Foodist in Germany, and with plans to launch shortly in Norway and Denmark. Working with wholesalers, Suma, Tree of Life and Diverse Fine Food, JOM’s first two flavours, Fizzy Caramel and Wild Raspberry will also launch in As Nature Intended in March
Read more about the JOM project here.SHARE THIS STORY