We’re extremely proud of our client, Henrietta Lampkin for winning Gold for her Ocean Deodorant by Elsa's Organic Skin Foods at the Janey Lee Grace Platinum Awards. Especially as her product hasn’t even hit the stores yet!
Henrietta Lampkin approached Mystery with her idea for a range of coconut oil-based deodorants almost three years ago. Her dream: to convert deodorant users to the benefits of chemical free, 100% natural deodorants made from organic coconut oil formulated with other plant botanicals and earth minerals.
Mystery was tasked with creating the identity, packaging, POS and marketing material for this innovative new brand.
Our identity and packaging designs for Elsa’s give the brand a fresh, simple, young and contemporary yet approachable feel. With a clean white background, a bright and friendly handwritten font in a different colour for each sku, Elsa’s Organic Skin Foods will appeal to all ages and is designed to stand out both amongst natural products as well as mainstream non-organic brands.
Originally designed to be in compostable cases, the twist up deodorant sticks had to be changed to recyclable plastic casing. Compostable material isn’t yet quite up to the task!
“From the earliest stages, Mystery created an eye-catching fresh logo and branding and they totally got my vision of appealing to the green beauty/eco-chic market,” said Henrietta Lampkin. “They have delivered and been extremely flexible with the many changes in products and packaging formats. I plan to use them for all future Elsa’s products!”
Henrietta is currently in negotiations with several natural products retailers as well as main stream high street and online retailers. Now the “Award-winning” brand looks set to win mind and body all over the country!
Watch this space for more Elsa’s news.
Photos: Dianna BonnerSHARE THIS STORY