A collaboration between Mystery’s LA office and our architectural partners, Relativity, this has been a remarkable project to be part of.
We were very proud to be asked to help conceive and design the new venue for the iconic Hal’s Bar & Grill, which has been the mainstay of the Venice Beach social life and arts scene for three decades.
The challenge was to keep the special ‘magic’ of Hal’s Bar & Grill, that had generated a massively loyal fan-base of local Venetians, while reinventing itself for the new and younger market of Playa Vista, known as ‘Silicon Beach’.
The new Hal's Bar & Grill is designed to create a new cache of memories for Playa Vista locals, with the same artistic soul, the same hosted service and the modern classic menu and atmosphere that made the original Hal’s famous.
Local artistic icons, such as Ed Moses, Laddie John Dill, Larry Bell, Kwaku Alston and Paul Michael Glaser created priceless new artworks for the new Hal’s.
Within the first few weeks of opening, the success of the new venue has already been proven, through the positive response from its ‘new locals’, and the numbers of ‘old crowd’ who are happy to make the trip to continue their friendship with Hal’s.
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