Mystery's latest design project in London's rapidly expanding Canary Wharf is helping redefine the healthy QSR format.
Commissioned to help take a hugely popular healthy food kiosk concept in Canary Wharf and redefine it as a scalable QSR format, Mystery’s brief included the design of the brand identity, interior design scheme and takeaway packaging.
Mystery designed Grateful Kitchen to provide all-day fresh, healthy, contemporary and affordable breakfast and lunch options for local Canary Wharf professionals and offers wholesome, simple food with a Mediterranean vibe, including artisan salads and gourmet roasted coffees. Everything is prepared daily in-house, using fresh ingredients and is served by well-trained and knowledgeable staff.
The identity and interior design concept draws the focus towards the kitchen as a hub of activity. The pared back interiors, Mediterranean teal tiles and bright, airy space, softened with beautiful hand-carved wooden stools balance simplicity and wholesomeness with fine detailing and thoughtful attention to detail.
Mystery created an innovative approach to the customer flow dynamic by designing a separate order counter for hot drinks and baked goods, freeing up the main savoury and salad counter to serve time-starved lunchtime customers twice as fast.
Grateful Kitchen has quickly become a popular breakfast and lunch destination for Canary Wharf professionals looking to satisfy their healthy lifestyle aspirations.
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