Applying our brand-centric approach to hospitality design, we've transformed an education environment, in San Francisco for our esteemed client, Stafford House International, a group a English Language Schools. Following its purchase of new international sites, Cambridge Education Group, owners of Stafford House International asked Mystery to help re-define the brand architecture for the new unified business as it transitioned from a UK operation to an international group, we re-positioned the school as a place for personal development, both extracurricular as well as academic - to empower students with confidence for their future. The innovative company was particularly keen to work with us, recognising an opportunity in the market to differentiate themselves through a hospitality-led design scheme, rather than a corporate educational space. Following a strategic brand positioning process carried out by our Californian office, we created a new brand identity, marketing material and messaging, as well as designing the interiors for sites in San Francisco, San Diego, Calgary and Toronto, developing and defining key zones within each site, to create an exciting hospitality-style environment that distinguishes Stafford House from its competitors through a branded interior experience. While the overall look and feel reflects the Stafford House International brand and aims to achieve a bright, inspirational, youthful and comfortable environment, each site is location-specific and references the heritage, culture and industry of the individual location. In the case of San Francisco, and in partnership with local architects, Nichols Booth, the site design has been inspired by the city’s arcade gaming heritage for many of the design elements; including space invader motifs and oversized, playful, yet comfortable soft furnishings. The bold, primary colours of the new brand identity were toned down for the interiors, with a neutral base of muted greys and subtler shades, with flashes of blue and yellow at key points, such as the reception signage, lockers and the yellow chairs scattered throughout the area. The result is a warm, welcoming and fun space that both excites and inspires students to socialise in English and celebrates the possibilities the future holds. This feeling is neatly summed up with the large “Hello Future” sign at reception. With the San Francisco and San Diego sites finished, we’re saying “See Ya” to California dreaming and off to work our magic on the Canadian sites in Calgary and Toronto.
Be inspired: Read about the project in full, here… Mystery's Dan Einzig will be presenting “How to Create a Compelling F&B Brand” at the Restaurant Design Show. September 28 2016, 11AM. Seminar Theatre 8.SHARE THIS STORY