We’re an office of healthy food devotees at Mystery, so you can imagine how excited we were when Deliciously Ella asked us to help her take her brand to the next delicious level?! 

Mae Deli Shop Exterior

Healthy food blogstar and best-selling author @DeliciouslyElla, aka Ella Woodward and her then fiancé, now husband, Matthew Mills approached Mystery to help them realise their dream to open their own deli café in central London.

Mae Deli Ella

Even brands with a very clear vision of what they want to communicate still need a creative partner to bring that vision to life and while the entrepreneurial pair had a good idea of what they wanted, they needed help to structure their thoughts and further develop the strategy for this new page in Ella’s amazing healthy food story.

Mae Deli Drinks

Mystery was also tasked with developing the identity, signage and packaging for the deli’s in-house food and beverage products, specifically its freshly pressed juices.

The Mae Deli has become a true healthy food destination and we’re hugely proud to have been an integral part of bringing Matt and Ella’s Deli dream to life.

The Mae Deli: 21 Seymour Pl, London W1H 5BH