Looking for a free-from Fro-Yo in SoHo? Yorica!

Looking for a refreshingly cool treat to get you through the hot summer days in London? Yorica! has been a positively delicious project to work on and while its ice creams, shakes and fro-yos are free from dairy and other allergens, Yorica! is bursting full of amazing flavours, scents, visual delights, innovation and healthy goodness.

London’s new destination for free-from aficionados, this fun-loving, chilled hangout in Wardour Street caters for anyone seeking a place for uninhibited indulgence of amazing sweet treats, with no dietary limits!

The new brand of deliciously dairy free, fruit and vegetable derived shakes, ice creams and fro-yos, has been satisfying London’s sweet cravings without a glimpse of dairy, egg, nut or gluten and not an animal product in sight!

Being devoted dessert designers, we at Mystery have helped create this luscious new concept from inception to launch, including naming and strategy, brand identity, packaging, POS and interior design… with a lot of very necessary taste-testing along the way. Yorica!

With its first store now open, even dairy devotees will find a #YoricaMoments hard to resist! Go check it out.

130 Wardour Street, London, W1F 8ZN, England