As you may have heard (we have banging on to anyone who'll listen) it's been our dream to open up our own beach shack for as long as we can remember. As we don't live near the beach, we thought we'd bring a slice of island life right here to London's Covent Garden - Irie!
Combining our passions for Jamaican Jerk BBQ flavas and the sounds of legendary Reggae from 'Trojan Records', we've co-partnered with our friends at Adventure Bar to create 'Dub Jam' and celebrate the beach vibe of the Caribbean.
For those that couldn't make it to our epic launch party in the spring, (and for those who did, but are suffering from the resulting amnesia) we thought it's time to whet your taste-buds with a few images of our handy-work.
Our rum shack is packed full of up-cycled home-made features such as our lights made from reclaimed tin-cans and boat buoys; stools made from beer kegs and welded stacks of car wheels; a bar made from a surfboard; and a cake display made from an old record-player. Even the bench seating is recycled from the original timber floor of the cloak room that this tiny space used to be. The walls are flyposted with original Trojan cover-art (designed by Mystery back in the day) and street-art inspired by Kingston's famous 'Studio One'. Our sound system speaker stack is a small homage to Duke Reid, one of the originators of the reggae sound clash, where competing DJs would position their sound-systems at opposing ends of the street and battle for the biggest audience by pumping out the best tunes!
It's simple. We believe that reggae food and music makes you feel happy. All we want do is introduce the world to the joy it brings and spread a little love at the same time.
Our BBQ menu is rooted in Caribbean everyday favorites. Our 'Jerk Rebel Skewers' are marinated for 48 hours in our special jerk recipe, slow-cooked for 8 hours and smoked before being char-grilled on the BBQ. Our English beef is dry-aged for 28 days and our bacon is cured with Blue Mountain coffee and molasses for a sweet kiss with a cheeky kick.
Open for breakfasts with bacon sarnies and delicious 'Marley Coffee' (grown by Bob's son); and grilled lunches and dinners to eat-in or take-away, Dub Jam transforms into a Rum Bar from 9pm-ish with a choice selection of special Island spirits. Try the famous 'Reggae Rum Punch' served in hand-painted tin cans, it's made with Wray & Nephew's Overproof Rum; it's hand-pumped through the sound-system, slowly infusing it with genuine reggae sound waves and 'bass filtering' it for a properly unique drinking sensation!
All the talking points are generating a buzz of word-of-mouth recommendations and are giving the press and online bloggers and reviewers plenty to get their teeth in to (other than the food!)
Dub Jam was featured on TV this morning on London Live and is also part of Rodney P's TV BBC3 series 'Notting Hill Carnival' on episode 3 'Hard Food' - catch it on the iplayer:
Mystery conceived the Dub Jam concept; wrote the business plan; teamed up with Adventure Bar, our operating partners; raised finance; designed the identity, interior design, packaging, signage, uniforms and website.
Tell your friends!
Please drop in and check it out any time. If it feels like you've stepped in to another world - a place where you can leave your worries behind - welcome to the Caribbean!
For a map and more information about Dub Jam, click here.
If you'd like a guided tour, please don't hesitate to ask. Email firstname.lastname@example.org
To find out more about how we can help create award-winning food and beverage brands, don’t hesitate to get in touch: email@example.com or call +44 (0)20 7046 6111 or in the US, call +1 3104 379 029
For more information about Mystery, click www.mystery.xyzSHARE THIS STORY