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Gourmet dips without the fuss…

Some things you just can't keep to yourself


Mystery is delighted to announce the dips revolution has begun with the launch of G'NOSH at Selfridges this week - a delicious range of gourmet dips which taste homemade, without all the fuss of making them yourself.

The products are the brainchild of keen party host, Charlotte Knight (a naturalised Kiwi entrepreneur) who yearned to share with her guests the kind of premium fresh dips that were available in the fridges of shops in New Zealand. Mystery were so inspired by Charlotte's delicious dips that we agreed to share in her venture and began our work with a strategic brand positioning exercise, defining the name and a fun brand platform based around the concept of... sharing.

G'nosh Dips

Our job, was to disrupt the endless shelves of hummous and mayo-drenched 70's party-packs with a brand that reflected the pioneering nature of the product. Inspired by the hand-painted lettering of revolutionary campaign placards, we cracked open our paints to design a premium brand combining custom-painted type with beautiful food ingredient photography. Mystery then had fun designing everything from the G'NOSH identity design and packaging to the website, sales presentations, e-marketing, social media pages and launch marketing collateral.

G'nosh Packaging

The launch range features five delicious fresh dips; Sun-dried Tomato & Basil; Muhumarra (spicy red pepper); Black Bean; Beetroot & Mint; and Babaghanoush (smoky aubergine). Charlotte and her team will be sharing a G'NOSH with happy foodies at Selfridges Food Hall in Oxford Street, London for the next three Friday and Saturdays 12.00 till 18.00. The range will also be in the Birmingham store and other independent delis and premium food stores from the end of the month.

G'nosh Website

G'nosh website - www.gnosh.co.uk

G'nosh HTML e-marketing

G'nosh HTML e-marketing

G'nosh Twitter page

G'nosh Twitter page

The launch at Selfridges has kicked off with amazing success, selling out of the first weeks supply within 2 days! But don't panic, a second batch has been freshly prepared, so don't hesitate to pop over and try it for yourself. I'll be there this afternoon (Friday 17th Feb, in the food hall) spooning out samples and talking to customers, so it would be great to see you then.

For more info about G'NOSH, click www.gnosh.co.uk or follow @gnoshers on Twitter & Facebook

To find out more about how we can help create award-winning food and beverage brands, don't hesitate to get in touch: dan@mystery.co.uk or 020 7456 7833.