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It’s official…

Mystery's founder has fathered the most beautiful baby in the world!

Mystery is proud to announce the launch of baby Raphael Enzo Einzig, born in London on May 4th weighing 3kg. (6.7lb)

Mystery worked strategically to define the baby's name and brand positioning for this future prime minister / England football legend. "I'm really proud of the work we have done over that past nine months and I have every faith that this brand will grow to fulfil it's global potential" says Dan Einzig, father of Mystery and Raphael. "We couldn't have done it without my gorgeous wife Lara, who got right behind the concept and really put her back in to it!"


Baby Raph's core values are milk and cuddles. His brand DNA is the perfect balance of angel, human and cheeky devil.

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