Ponti’s needed to reconnect with their customers and transform the brand from the tray-service offering to compete with leading highstreet waiter-service casual-dining restaurant brands.
Mystery created a ‘new generation’ brand proposition focussing on today’s twist on the family-run heritage that differentiates Ponti’s from it’s competitors. The first test-site has opened in March08 and figures are ahead of budget. The roll-out across 20-something sites begins in earnest...
