‘Freshies’ are the first tracks that snowboarders carve in the untouched mountain snow.
Commissioned by Extreme to create a brand-extension café concept and franchise manual, Mystery have named and conceived Ex Freshies.
A master franchise license has been sold in the UAE and Mystery have implemented the first three sites in Dubai as overall creative director and brand guardian. For franchise inquiries in other territories including the UK please email sophie@extremeinternational.com
