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BAGEL STREET

Through our brand positioning exercise, Mystery defined a ‘New York attitude’ for this bagel chain’s brand essence with the phrase ‘Think Big - Work Hard’.

High in carbs, bagels give you the energy you need to succeed. STOP • EAT > GO FOR IT! expresses this mantra in neon lights. The positive colour palette and street sign typography reinforce the character. Bagel Street recently won BAA operator of the year.

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Mystery Limited - Brand Design Agency
• 8 Percy Street, London, W1T 1DJ • Tel: 020 7079 9366 • E-mail: design@mystery.co.uk