Through our brand positioning exercise, Mystery defined a ‘New York attitude’ for this bagel chain’s brand essence with the phrase ‘Think Big - Work Hard’.
High in carbs, bagels give you the energy you need to succeed. STOP • EAT > GO FOR IT! expresses this mantra in neon lights. The positive colour palette and street sign typography reinforce the character. Bagel Street recently won BAA operator of the year.
