Gino founders commissioned Mystery to create a brand experience that would communicate the authenticity and quality of their painstakingly refined Italian style ice cream - whilst not forgetting how much fun eating gelato truly is!
Alongside brand strategy and identity work, Mystery had huge fun creating a whole world of GINO including interior graphics, signage, uniforms, consumables, website, stationery and promotional material.
Mystery won a coveted nomination equivalent to a silver award in the prestigious FAB Food and Beverage creative awards for their outstanding brand design work for Gino Gelato.