Pernod Ricard UK

Premiumising sales communications

Pernod Ricard UK is the world-leader in the premium and prestige spirits and wines sector, holding one of the most comprehensive and premium portfolios in the industry including global brands such as Absolut, Chivas Regal, Martell and Beefeater.

In order to reinforce their premium positioning, Mystery was commissioned to create a printed brochure, outlining the company's philosophy whilst showing off its portfolio of iconic brands.

The solution was to create an opulent two section brochure, with a tactile un-coated section carrying emotive images from the production of these renowned drinks – from cane-cutting in Cuba to coopering in Cognac – followed by a glossy portfolio featuring close-up shots of the iconic bottles and labels.

I wanted to say thank Mystery very much for your dedication, patience and creativity with our Company Brochure.  The result it fantastic and we are receiving positive feedback from across the business and from external stakeholders.  Going forward, we will be building on this brochure to develop our Company website which will be a project for us to take forward from July onwards.  In the next few months we will also be updating our strategy presentation which you worked with us on two years ago (how time flies), as well as developing our new CSR online manual and posters which we would like you to help us with.   We are looking forward to your continued support on these imminent projects as well as (subject to approval from my boss) with our Company website next year.

Aurelie Kane, Head of Corporate Communications, Pernod Ricard UK

Mystery were also later commissioned to redesign the official website for Pernod Ricard UK, working within established brand guidelines to create a dynamic site that helps position the brand with conviviality at it's heart; with a quality range of premium brands; socially responsible, and as a great place to work.

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