OUR METHODOLOGY

We believe that compelling brand communications which have the MYSTERY ingredient are a critical driver of business performance.

As a specialist brand design agency, Mystery works strategically with our clients to help them define the brand vision, the architecture and personality of the brand including the tone-of-voice and hierarchy of messaging to the various internal and external audiences, prior to developing the visual expression through brand design, interior design, packaging and marketing communications.

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Through our unique 'Brand Facets' ™ we summarise each critical element of your brand, creating a powerful tool for all ongoing decision-making regarding the brand. Mystery's Brand Positioning Exercise is a method for defining a company's point of difference and is a vital and interesting part of our design process. It is this proven methodology of thoughtful analysis in partnership with our clients that makes our resulting brand identities and marketing communications design so effective. It also ensures that our clients are fully involved throughout the design process and they always find it very stimulating..

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We take a 'values-based' approach as well as looking at the products / service or offering. In the same way that all people are different, the values that guide and drive each company can help make up a unique picture of a brand personality. It is this 'personality' - and the values and stories that define it - that the customer identifies and connects with.

Mystery Brand Facets