Mystery’s Brand Positioning Exercise

Mystery is a Brand Design Agency which means that we thoroughly investigate and analyse the attributes of your brand and how you want to be perceived by your target audience BEFORE we start on the graphic design of the marketing materials themselves.

Mystery’s Brand Positioning Exercise is a method for defining a company’s point of difference and is a vital and interesting part of our design process. It is this proven methodology of thoughtful analysis in partnership with our clients that makes our resulting brand identities and marketing communications design so effective. It also ensures that our clients are fully involved throughout the design process and they always find it very stimulating.

We take a ‘values-based’ approach as well as looking at the products/service or offering. In the same way that all people are different, the values that guide and drive each company make up a unique picture of a brand personality. It is this ‘personality’ that the customer identifies and connects with. (ie: through our cover-art designs, we aim to promote ‘Trojan Records’ as the ‘legendary Jamaican reggae label’. Its core value is ‘authenticity’.)

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