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MASALA MASALA



Startup Brands Case Study

From start-up to supermarket
Creating brand packaging that hooks the supermarket buyers

A unique concept from entrepreneur Priya Lakhani, Masala Masala draws upon her family’s favourite recipes to create fresh, authentic and healthy Indian ‘stir-in’ cooking sauces for the chilled section of today’s supermarket.

The challenge was to create packaging, a logo and POS that would firstly appeal to the supermarket buyer, stand out for consumers against competitors – primarily ready to go pasta sauces - and differentiate the product from less premium non-fresh Indian sauces in jars.

CLICK HERE TO DOWNLOAD THE FULL CASE STUDY AS A PDF

“It was so important for us to have the complete packaging to take to buyers as the concept is totally unique – Mystery listened to my ideas completely and did everything in their power to ensure a fast turn around.”

Priya Lakhani
Founder of Masala Masala



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