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Restaurant Brands Case Study

Surviving the restaurant jungle...
How we designed a niche for Giraffe

When the founders of Giraffe wanted to launch their new café restaurant concept on to a crowded high street, they turned to Mystery to create an original brand identity and design a branded dining experience that is highly differentiated from the competition.

Mystery’s creative team used our Brand Positioning Exercise to expand and clarify the client’s brief and identify the key values and messages that would connect with the customers.

Working with their directors, we defined Giraffe as ‘Global Food, World Music: a neighbourhood family eating and drinking place where you can explore delicious food from all around the globe while opening your ears to great world music.

CLICK HERE TO DOWNLOAD THE FULL CASE STUDY AS A PDF

‘Mystery has been an integral part of our team since our start. Their graphics and creative input have helped build Giraffe into a consumer lifestyle/eating brand with a difference.’

Russel Joffe
Managing Director of Giraffe



Mystery Limited - Brand Design Agency • 87a Worship Street, London, EC2A 2BE • Tel: 020 7456 7833 • E-mail: design@mystery.co.uk • Checkout the Mystery Blog • Our Terms