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TROJAN RECORDS



Music Brands Case Study

Designing a music goldmine
How Sanctuary struck gold with Mystery

Bob Marley and The Wailers were the superstars of the Jamaican music scene – but there is much more to Jamaica’s music heritage than that.

This fact stared Sanctuary Records marketing experts in the face when they bought Trojan Records. The legendary Jamaican record label had an extensive back catalogue so the question was how to market this successfully, when reggae is a niche market whose low sales preclude large marketing expenditure?

CLICK HERE TO DOWNLOAD THE FULL CASE STUDY AS A PDF

‘When we bought Trojan Records we knew that we needed to repackage the archive of vintage reggae music in a way which spoke to music fans whether they were reggae experts or not. Mystery have delivered exactly what we wanted. Their designs are evocative, retro, cool and stylish, but not stylised.’

John Reed, General Manager
Sanctuary Special Markets



Mystery Limited - Brand Design Agency • 8 Percy Street, London, W1T 1DJ • Tel: 020 7079 9366 • E-mail: design@mystery.co.uk