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ENGLISH CHEESECAKE CO.
JVC
MONKEY SHOULDER



Consumer Brands Case Study

A scrummy brief
How our packaging design saves money

Sometimes a client gives us a design brief that really gets the creative juices flowing. This certainly happened when The English Cheesecake Company visited our studio and presented us with a tray of utterly delicious premium cheesecakes and other luxury desserts.

The brief was clear and simple, ‘please design some packaging that makes these desserts look irresistibly yummy’

So that is what we did…

CLICK HERE TO DOWNLOAD THE FULL CASE STUDY AS A PDF

‘The design is fun but it is also has a serious marketing role to play encouraging shoppers to try these unfamiliar products for the first time.’

Philip Weldon
MD, English Cheesecake Co.



Mystery Limited - Brand Design Agency • 8 Percy Street, London, W1T 1DJ • Tel: 020 7079 9366 • E-mail: design@mystery.co.uk