Business Brands Case Study

Brighter Business
Return soon to find out what we did for one of our Business Brands

Backed by Catlin Group, a member of the FTSE 250, Brighter Business is an insurance company on a mission. With an inspiring board of directors determined to make a positive change for small businesses, the insurance industry is being illuminated with its concerntrated glow.

Mystery were commissioned to undertake a brand positioning exercise to thoroughly investigate and analyse the attributes of the business and determine the values that define the company’s point of difference and brand personality. Mystery worked closely with the marketing director and the CEO to develop the vision for that character - defined in a ‘map’ from which all brand communications can be guided. Mystery used that strategic understanding and brand map to devise a list of names for consumer research, from which ‘Brighter Business’ emerged as the clear favourite.

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