Some things you just can’t keep to yourself

Mystery is delighted to announce the dips revolution has begun with the launch of G’NOSH at Selfridges this week – a delicious range of gourmet dips which taste homemade, without all the fuss of making them yourself.

The products are the brainchild of keen party host, Charlotte Knight (a naturalised Kiwi entrepreneur) who yearned to share with her guests the kind of premium fresh dips that were available in the fridges of shops in New Zealand. Mystery were so inspired by Charlotte’s delicious dips that we agreed to share in her venture and began our work with a strategic brand positioning exercise, defining the name and a fun brand platform based around the concept of… sharing.

Our job, was to disrupt the endless shelves of hummous and mayo-drenched 70′s party-packs with a brand that reflected the pioneering nature of the product. Inspired by the hand-painted lettering of revolutionary campaign placards, we cracked open our paints to design a premium brand combining custom-painted type with beautiful food ingredient photography. Mystery then had fun designing everything from the G’NOSH identity design and packaging to the website, sales presentations, e-marketing, social media pages and launch marketing collateral.

The launch range features five delicious fresh dips; Sun-dried Tomato & Basil; Muhumarra (spicy red pepper); Black Bean; Beetroot & Mint; and Babaghanoush (smoky aubergine). Charlotte and her team will be sharing a G’NOSH with happy foodies at Selfridges Food Hall in Oxford Street, London for the next three Friday and Saturdays 12.00 till 18.00. The range will also be in the Birmingham store and other independent delis and premium food stores from the end of the month.

G’nosh website – www.gnosh.co.uk

G’nosh HTML e-marketing

G’nosh Twitter page

The launch at Selfridges has kicked off with amazing success, selling out of the first weeks supply within 2 days! But don’t panic, a second batch has been freshly prepared, so don’t hesitate to pop over and try it for yourself. I’ll be there this afternoon (Friday 17th Feb, in the food hall) spooning out samples and talking to customers, so it would be great to see you then.

For more info about G’NOSH, click www.gnosh.co.uk or follow @gnoshers on Twitter & Facebook

To find out more about how we can help create award-winning food and beverage brands, don’t hesitate to get in touch: dan@mystery.co.uk or 020 7456 7833.

For more information about Mystery, click www.mystery.co.uk

Mystery designs ‘ZA ZA BAZAAR’,
a new concept Banquet & Bar

Mystery is delighted to announce the launch of our latest creation, ‘Za Za Bazaar’ – World Banquet & Bar, an exciting new concept in fixed-price buffet dining. Spread over 30,000 square feet and with 1000 seats in the heart of Bristol’s bustling Harbourside, it’s muted to be the largest ‘super-restaurant’ in the UK!

Mystery began the process with a strategic brand positioning exercise, defining the name and design concept, inspired by the buzz of Asian night markets. We then designed everything from the interior design, the identity design, the website, advertising and launch marketing collateral.

Having traveled around Bangkok, Hong Kong, Shanghai and Singapore and experienced the spectacular sights, spicy smells and the intoxicating atmospheres of their street markets, we wanted to capture that essence of the exotic, the excitement and the sense of exploration and discovery at the Za Za Bazaar.

Fronted by internationally respected chef, Nitin Bhatnagar, the global variety of cuisines on offer includes North and South Indian, Chinese, Vietnamese, Thai, Malaysian, Mexican, Texan, Portuguese, Italian and British, much of which is cooked to order by top chefs recruited from 5-star hotels around the world. With an in-house bakery, desserts to die for, a spectacular salad bar and delicious deli, there are six large ‘market stalls’ set within a vibrant, urban environment, decorated with neon signs, street art and festoons of lighting.

At first, we thought that 30,000 square feet was an enormous space and our biggest design challenge would be the need to try and ‘fill’ it, but in the end we were struggling to fit all our ideas in! This project has been the equivalent – in terms of work load – of designing six restaurants, but with a clear vision and a strong brand concept at its heart, the momentum built so that the creativity flowed with great pace. Working with Dover Design to supply the detail construction drawings and liasing directly with the main contractor, we managed the development of the concept in to reality – opening with only a 13 week fit-out, the same amount of time as many normal size restaurants!

The launch has kicked off with a series of great reviews online and in the press, with a particular buzz of excitement on Twitter. Check out the official Za Za Bazaar website at: www.zazabazaar.com or get yourself down to Bristol to experience it for yourself. I promise there is nothing else like it!

To find out more about how we can help create award-winning food and beverage brands, don’t hesitate to get in touch: dan@mystery.co.uk or 020 7456 7833.

For more information about Mystery, click www.mystery.co.uk

ELLE Magazine’s ‘Website of the Month!’

‘RentYourRocks.com’ is setting a new trend offering fine Jewellery hire for women who want to look fabulous at special occasions and weddings.

Mystery was commissioned to undertake a strategic brand positioning exercise to define the tone-of-voice for the brand-character. Having conceived this glamorous and credible brand personality, we then designed the brand identity, the website and the packaging to reflect those characteristics.

Each piece is beautifully wrapped and sent out in special gift box packaging designed by Mystery. It’s an affordable luxury that gives women a chance to feel amazing, without breaking the bank. As it says on the box… Welcome to your new best friend!

Working with in-house photographer Seb Pons, Mystery art-directed and shot the fashion lifestyle images for the site and marketing communications.

For further information about Mystery and our brand design services, please click www.mystery.co.uk, email: dan@mystery.co.uk or call Dan on 020 7456 7833.

Click here to visit RentYourRocks.com