Mystery designs ‘ZA ZA BAZAAR’,
a new concept Banquet & Bar

Mystery is delighted to announce the launch of our latest creation, ‘Za Za Bazaar’ – World Banquet & Bar, an exciting new concept in fixed-price buffet dining. Spread over 30,000 square feet and with 1000 seats in the heart of Bristol’s bustling Harbourside, it’s muted to be the largest ‘super-restaurant’ in the UK!

Mystery began the process with a strategic brand positioning exercise, defining the name and design concept, inspired by the buzz of Asian night markets. We then designed everything from the interior design, the identity design, the website, advertising and launch marketing collateral.

Having traveled around Bangkok, Hong Kong, Shanghai and Singapore and experienced the spectacular sights, spicy smells and the intoxicating atmospheres of their street markets, we wanted to capture that essence of the exotic, the excitement and the sense of exploration and discovery at the Za Za Bazaar.

Fronted by internationally respected chef, Nitin Bhatnagar, the global variety of cuisines on offer includes North and South Indian, Chinese, Vietnamese, Thai, Malaysian, Mexican, Texan, Portuguese, Italian and British, much of which is cooked to order by top chefs recruited from 5-star hotels around the world. With an in-house bakery, desserts to die for, a spectacular salad bar and delicious deli, there are six large ‘market stalls’ set within a vibrant, urban environment, decorated with neon signs, street art and festoons of lighting.

At first, we thought that 30,000 square feet was an enormous space and our biggest design challenge would be the need to try and ‘fill’ it, but in the end we were struggling to fit all our ideas in! This project has been the equivalent – in terms of work load – of designing six restaurants, but with a clear vision and a strong brand concept at its heart, the momentum built so that the creativity flowed with great pace. Working with Dover Design to supply the detail construction drawings and liasing directly with the main contractor, we managed the development of the concept in to reality – opening with only a 13 week fit-out, the same amount of time as many normal size restaurants!

The launch has kicked off with a series of great reviews online and in the press, with a particular buzz of excitement on Twitter. Check out the official Za Za Bazaar website at: www.zazabazaar.com or get yourself down to Bristol to experience it for yourself. I promise there is nothing else like it!

To find out more about how we can help create award-winning food and beverage brands, don’t hesitate to get in touch: dan@mystery.co.uk or 020 7456 7833.

For more information about Mystery, click www.mystery.co.uk

What’s life without a little Adventure?

Mystery is proud to announce the launch of their innovative brand design for ‘Adventure’, an young group of exciting cocktail bars in London…

When the three founders of ‘Adventure Bar’ approached us earlier this year to inject more character into their brand communications, naturally we leapt at the chance of a free cocktail!

Adventure Bars are a London-based chain with an obsession for giving their customers the very best times. The cocktail bars are well known for their fantastic atmosphere and refreshing lack of pretension. Our role was to expand on those qualities, to define the positioning and build a versatile brand platform from which the marketing communications can help grow the business.

Mystery was initially commissioned to create a strategic brand vision and won the creative brief to redesign the brand identity, the website and the cocktail menus as a result of the successful positioning.

Our idea for the brand definition was to describe it as a place ‘where every cocktail adds to the story’ – suggesting that customers create a new ‘adventure’ every time they visit. We communicated this concept through a series of surreal stories which string together cocktail names… “It’s a bit like riding a Burning Red Mustang Sally through Key West with an Umpa Lumpa whilst Ziggy Stardust performs Sex On The Beach with a Porn Star…” and used these as inspiration to design a set of fun, quirky characters who appear throughout the website.

We are rolling the branding out with our new design for the identity, website and cocktail menu which launches this week. A full redesign of promotional material, uniforms and email marketing will unfold during the next few months.

To celebrate their new branding, Adventure Bar are offering a free cocktail to anyone who signs up to their mailing list. If you are thinking of booking a drinks party for Christmas in London, I highly recommend Adventure Bars for a great night out – and what’s more, they are offering a selection of discounted packages if you book by November 17th.

Begin your adventure by clicking here.

To find out more about how we can help create compelling food and beverage brands, don’t hesitate to get in touch: dan@mystery.co.uk or 020 7456 7833.

For more information about Mystery, click www.mystery.co.uk