Mystery wins prestigious
‘Marketing Design Award’ 2011

Mystery is extremely proud and jolly chuffed to announce our big win at the Marketing Design Awards (as mentioned in this week’s issue of Marketing magazine) for our ‘outstanding brand design’ for bubble tea sensation, ‘Bubbleology’.

Up against the big boys of the industry and shortlisted against mega-brands the likes of Boots and Home Base, it was a nail-biting awards ceremony last week. Presented by TV art critic / journalist / author, Andrew Graham-Dixon in the swish surroundings of Park Lane’s Grosvenor House Hotel, the Mystery / Bubbleology team did what they could to settle their nerves and fuel their confidence (with champagne) before yelping (literally) with joy when it was announced that we had won the New Product Launch category.

For those who are still in the dark about Bubbleology, it’s an exciting new café concept serving bubble tea, a selection of delicious fruit flavoured iced teas, brewed fresh and shaken over ice like a (non-alcoholic) cocktail. With it’s initial launch in Soho and second site at Harvey Nichols in Knightsbridge, the media buzz and social media activity has helped create a sensational launch for the brand.

Inspired by the exacting process behind producing the perfect cup of bubble tea, Mystery conceived the name and defined the strategic brand vision to promote the fun nature of the product through a brand with a vibrant, kitsch and pseudo-scientific character. Mystery designed the brand identity, store concept, interior, signage, uniforms, marketing collateral etc.

Check out the official Bubbleology website at: www.bubbleology.co.uk or get yourself down to Rupert St, Soho, or Harvey Nics where you can also pick up a Home Bubbleology Kit – the perfect Christmas present!

To find out more about how we can help create award-winning food and beverage brands, don’t hesitate to get in touch: dan@mystery.co.uk or 020 7456 7833.

For more information about Mystery, click www.mystery.co.uk

What’s life without a little Adventure?

Mystery is proud to announce the launch of their innovative brand design for ‘Adventure’, an young group of exciting cocktail bars in London…

When the three founders of ‘Adventure Bar’ approached us earlier this year to inject more character into their brand communications, naturally we leapt at the chance of a free cocktail!

Adventure Bars are a London-based chain with an obsession for giving their customers the very best times. The cocktail bars are well known for their fantastic atmosphere and refreshing lack of pretension. Our role was to expand on those qualities, to define the positioning and build a versatile brand platform from which the marketing communications can help grow the business.

Mystery was initially commissioned to create a strategic brand vision and won the creative brief to redesign the brand identity, the website and the cocktail menus as a result of the successful positioning.

Our idea for the brand definition was to describe it as a place ‘where every cocktail adds to the story’ – suggesting that customers create a new ‘adventure’ every time they visit. We communicated this concept through a series of surreal stories which string together cocktail names… “It’s a bit like riding a Burning Red Mustang Sally through Key West with an Umpa Lumpa whilst Ziggy Stardust performs Sex On The Beach with a Porn Star…” and used these as inspiration to design a set of fun, quirky characters who appear throughout the website.

We are rolling the branding out with our new design for the identity, website and cocktail menu which launches this week. A full redesign of promotional material, uniforms and email marketing will unfold during the next few months.

To celebrate their new branding, Adventure Bar are offering a free cocktail to anyone who signs up to their mailing list. If you are thinking of booking a drinks party for Christmas in London, I highly recommend Adventure Bars for a great night out – and what’s more, they are offering a selection of discounted packages if you book by November 17th.

Begin your adventure by clicking here.

To find out more about how we can help create compelling food and beverage brands, don’t hesitate to get in touch: dan@mystery.co.uk or 020 7456 7833.

For more information about Mystery, click www.mystery.co.uk