Join Popcorn Pat and the Mystery team to celebrate the opening of LAZYBONES, our latest bar design concept and enjoy long drinks, slow meats and idle banter on Wednesday 17th April from 6:30pm

Commissioned with the task of re-invigorating a loss-making pub tucked out of sight in a backwater of Farringdon, Mystery leapt at the opportunity to help create a new destination bar concept! We tried our hardest to put away all notions of lazing around with a nice drink and finding a good excuse not to do anything – but luckily we couldn’t, so ‘Lazybones’ was born!

Hidden in the cacophony of graphic street art which adorns the interior are messages and codes that only local hipsters and the obviously tipsy can decipher! Mystery tackled the low-budget refurbishment brief with a suitably lo-fi approach, raiding our archive of vintage graphics, stencilling the walls and hand-painting the existing furniture.

Kicking things off with a well-lubricated team brainstorm, we developed a distinctive identity spread across the printed graphics, website, social media pages and interior design to reflect the independent spirit that underpins the concept from the choice of craft ales, imported lagers and minimal cocktails, to the delicious slow-roasted pulled pork, pulled brisket, buffalo wings and superfly hotdogs on the food menu.

To find out more about how we can help create award-winning food and beverage brands, don’t hesitate to get in touch: dan@mystery.co.uk or call 020 7456 7833.

For more information about Mystery, click www.mystery.co.uk

What makes the perfect lover? Imagine our surprise when we discovered this old 80s Christmas Special episode of “Looking For Love” on YouTube. It’s almost as if the characters on this classic dating gameshow were actually referring to what we imagine would be our perfect client!

The contestants even look a little like some of us…
…plug in your headphones, or turn your volume on and click this link.

We wish you a very Merry Christmas in the meantime, with all our best wishes for a happy and successful 2013!

All our love from,

Dan & the Mystery Team.

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To find out more about how we can help create award-winning food and beverage brands, don’t hesitate to get in touch: dan@mystery.co.uk or call 020 7456 7833.

For more information about Mystery, click www.mystery.co.uk

We have posted a selection of photos on our Facebook page…

Please ‘like’ our page (if you do) / like the photos / share them on your timeline and feel free to tag yourself in any of the shots that you appear in.

Visit our website to find out more & see some of the great work produced for this fun & informal eatery.

Visit our website to find out more & see some of the great work produced for this exciting lifestyle brand.

Click here to find out more

A big cheesy high five to the Mystery team for picking up an illustrious ‘FAB Plate’ for our design work on ‘Za Za Bazaar’, world banquet and bar, at the 14th FAB International Food & Beverage Creative Excellence Awards on Tuesday evening.

The award for Best Retail Environment was collected by Dan and Janfranco, who led the project. Both were, unsurprisingly, ‘working from home’ the following morning – so we’re assuming the celebrations went on in to the night!

The award tops a fantastic launch for the restaurant concept which opened in December and has been a huge success in Bristol’s Harbourside, drawing crowds of customers every day of the week to Britain’s biggest restaurant.

Whilst we are feeling pleased with ourselves, it has to be said that we couldn’t have done it without our wonderful client, whom entrusted Mystery with full creative freedom at every stage of the development process and allowed us to help them create a completely unique and memorable dining experience. We’d also like to thank Dover Design, our wives, our parents…

You can see more of our work for Za Za Bazaar here.

To find out more about how we can help create award-winning food and beverage brands, don’t hesitate to get in touch: dan@mystery.co.uk or call 020 7456 7833.

For more information about Mystery, click www.mystery.co.uk

To book a table at Za Za Bazaar, click here or call 01179 220330.

Mystery is delighted to announce the dips revolution has begun with the launch of G’NOSH at Selfridges this week – a delicious range of gourmet dips which taste homemade, without all the fuss of making them yourself.

The products are the brainchild of keen party host, Charlotte Knight (a naturalised Kiwi entrepreneur) who yearned to share with her guests the kind of premium fresh dips that were available in the fridges of shops in New Zealand. Mystery were so inspired by Charlotte’s delicious dips that we agreed to share in her venture and began our work with a strategic brand positioning exercise, defining the name and a fun brand platform based around the concept of… sharing.

Our job, was to disrupt the endless shelves of hummous and mayo-drenched 70′s party-packs with a brand that reflected the pioneering nature of the product. Inspired by the hand-painted lettering of revolutionary campaign placards, we cracked open our paints to design a premium brand combining custom-painted type with beautiful food ingredient photography. Mystery then had fun designing everything from the G’NOSH identity design and packaging to the website, sales presentations, e-marketing, social media pages and launch marketing collateral.

The launch range features five delicious fresh dips; Sun-dried Tomato & Basil; Muhumarra (spicy red pepper); Black Bean; Beetroot & Mint; and Babaghanoush (smoky aubergine). Charlotte and her team will be sharing a G’NOSH with happy foodies at Selfridges Food Hall in Oxford Street, London for the next three Friday and Saturdays 12.00 till 18.00. The range will also be in the Birmingham store and other independent delis and premium food stores from the end of the month.

G’nosh website – www.gnosh.co.uk

G’nosh HTML e-marketing

G’nosh Twitter page

The launch at Selfridges has kicked off with amazing success, selling out of the first weeks supply within 2 days! But don’t panic, a second batch has been freshly prepared, so don’t hesitate to pop over and try it for yourself. I’ll be there this afternoon (Friday 17th Feb, in the food hall) spooning out samples and talking to customers, so it would be great to see you then.

For more info about G’NOSH, click www.gnosh.co.uk or follow @gnoshers on Twitter & Facebook

To find out more about how we can help create award-winning food and beverage brands, don’t hesitate to get in touch: dan@mystery.co.uk or 020 7456 7833.

For more information about Mystery, click www.mystery.co.uk

Plug in your headphones, or turn your volume on and click this link: http://www.mystery.co.uk/xmas2011/
We’ll be shutting shop tomorrow until the Tuesday 3rd. Have a very Merry Christmas in the meantime, with all our best wishes for a happy and successful 2012!

Dan

Mystery is delighted to announce the launch of our latest creation, ‘Za Za Bazaar’ – World Banquet & Bar, an exciting new concept in fixed-price buffet dining. Spread over 30,000 square feet and with 1000 seats in the heart of Bristol’s bustling Harbourside, it’s muted to be the largest ‘super-restaurant’ in the UK!

Mystery began the process with a strategic brand positioning exercise, defining the name and design concept, inspired by the buzz of Asian night markets. We then designed everything from the interior design, the identity design, the website, advertising and launch marketing collateral.

Having traveled around Bangkok, Hong Kong, Shanghai and Singapore and experienced the spectacular sights, spicy smells and the intoxicating atmospheres of their street markets, we wanted to capture that essence of the exotic, the excitement and the sense of exploration and discovery at the Za Za Bazaar.

Fronted by internationally respected chef, Nitin Bhatnagar, the global variety of cuisines on offer includes North and South Indian, Chinese, Vietnamese, Thai, Malaysian, Mexican, Texan, Portuguese, Italian and British, much of which is cooked to order by top chefs recruited from 5-star hotels around the world. With an in-house bakery, desserts to die for, a spectacular salad bar and delicious deli, there are six large ‘market stalls’ set within a vibrant, urban environment, decorated with neon signs, street art and festoons of lighting.

At first, we thought that 30,000 square feet was an enormous space and our biggest design challenge would be the need to try and ‘fill’ it, but in the end we were struggling to fit all our ideas in! This project has been the equivalent – in terms of work load – of designing six restaurants, but with a clear vision and a strong brand concept at its heart, the momentum built so that the creativity flowed with great pace. Working with Dover Design to supply the detail construction drawings and liasing directly with the main contractor, we managed the development of the concept in to reality – opening with only a 13 week fit-out, the same amount of time as many normal size restaurants!

The launch has kicked off with a series of great reviews online and in the press, with a particular buzz of excitement on Twitter. Check out the official Za Za Bazaar website at: www.zazabazaar.com or get yourself down to Bristol to experience it for yourself. I promise there is nothing else like it!

To find out more about how we can help create award-winning food and beverage brands, don’t hesitate to get in touch: dan@mystery.co.uk or 020 7456 7833.

For more information about Mystery, click www.mystery.co.uk